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Hotel Rosso 23, Florence, Italy

4-star4 stars
Piazza Santa Maria Novella 23FlorenceFI50123Italy

4-star hotel with bar/lounge, near Cathedral of Saint Mary of the Flower
  • Free buffet breakfast and free WiFi
Great location
Tasty breakfast
Awesome vibe
More comfort would be nice
215See all 215 reviews
From 850 reviewsTripAdvisor Traveller Rating

Hotel Rosso 23, Florence, Italy

from NZ$182
  • Classic Double or Twin Room, 1 Bedroom
  • Single Room
  • Triple Room
  • Economy Double Room, 1 Large Twin Bed
  • Superior Double or Twin Room, City View

At a glance

Key facts

Hotel size

  • This hotel has 42 rooms
  • This hotel is arranged over 4 floors


  • Check-in time 2 PM-midnight
  • Check-out time is noon

Required at check in

  • Credit card or cash deposit required

  • Government-issued photo ID required

Travelling with others


  • No cribs (infant beds)


  • Pets not allowed


  • Free WiFi in public areas

  • Free WiFi in rooms



  • No parking
* See small print for additional details or extra charges

In the hotel

Food and drink
  • Free buffet breakfast
  • Bar/lounge
  • 24-hour front desk
  • Tours/ticket assistance
  • Luggage storage
  • Multilingual staff
  • Elevator/lift

In the room

Home comforts
  • In-room climate control (air conditioning)
  • Air conditioning
  • Minibar
Freshen up
  • Private bathroom
  • Shower only
  • Hair dryer
Be entertained
  • TV
  • Satellite TV channels
Stay connected
  • Desk
  • Free WiFi
  • Phone
  • Daily housekeeping

Hotel Rosso 23, Florence, Italy’s small print

Also known as

  • 23 Hotel
  • Hotel 23
  • Hotel Rosso
  • Hotel Rosso 23
  • Hotel Rosso 23 Florence
  • Rosso 23
  • Rosso 23 Florence


All guests, including children, must be present at check-in and show their government-issued photo ID card or passport.

Cash transactions at this property cannot exceed EUR 2999.99, due to national regulations. For further details, please contact the property using information in the booking confirmation.

Mandatory fees

You’ll be asked to pay the following charges at check in or check out:

  • A tax is imposed by the city: EUR 4.80 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

We have included all charges provided to us by this hotel. However, charges can vary, for example, based on length of stay or the room you book.

What’s around Hotel Rosso 23, Florence, Italy


  • In Santa Maria Novella
  • Cathedral of Saint Mary of the Flower - 7 min walk
  • Ponte Vecchio - 11 min walk
  • Santa Maria Novella Basilica and Museum - 1 min walk
  • Florence Baptistery - 5 min walk
  • San Lorenzo Church - 7 min walk
  • Fortezza da Basso - 11 min walk
  • Palazzo Vecchio - 11 min walk

Getting around

  • Florence (FLR-Peretola) - 16 min drive
  • Florence Santa Maria Novella Station - 5 min walk
  • Porta al Prato Station - 16 min walk
  • Florence-Statuto Station - 22 min walk
  • Onsite parking not available

Recent reviews

Fabulous 8.6 From 215 reviews

Hotel Rosso 23, Florence, Italy
Very Good8.0
Good value and SMN Piazza is very nice!
Nice stay. Very, very well maintained and clean hotel. Well equipped with nice amenities and room set up. Very close to train and sits in the beutiful piazza looking right at the church of Santa Maria Novella. Bed not so comfortable for an American. Typical Italian firm bed.
John, us3 night business trip
Hotel Rosso 23, Florence, Italy
Very Good8.0
Great place to stay
The hotel was great! In a very busy square, HUGE rooms compared to everywhere else I stayed in Europe & the breakfast was amazing! The staff was a little stuffy, but I did just come from a very small B&B so my perception may have been a bit off because of the amount of care I received at the place I stayed before. Overall great area, great rate & very comfy.
Lauren, ie2 night trip
Hotel Rosso 23, Florence, Italy
Small rooms
The staff are very nice and friendly. However, the single room I stayed was too small. I had to leave the shower door open while I was taking my shower because I wasn’t able to turn around or wash my feet otherwise. I am already kind of skinny. I can’t image how a big person can take a shower there. I hsven’t seen the twin rooms so I’m not sure if twin rooms also have such small toilet room.
Frankie, as2 night trip
Hotel Rosso 23, Florence, Italy
Best stay in Florence
As we tour through Italy a friend living in Milan recommended the Rosso 23 Hotel. We are so glad we selected the rooms with a view. My mother was in the adjacent room. The view of the square and cathedral were to die for. We opened our windows to hear the street performers in the daytime. Also, it was a 5 min walk to the train station which is where our day tours departed from. So the location was ideal. It was also only a 5 min walk in the opposite direction to the Duomo and other sites. We were amazed how we were in the middle of all the action and beauty. The breakfast was fantastic with hot and cold dishes. And the bedrooms were very quiet. If we ever return to Florence we would definitely stay here again. And the best thing was the price. It was totally reasonable! The rooms with the view were also quite large with big bathrooms that had bathtubs and a shower overhead.
Lance, us5 night family trip
Hotel Rosso 23, Florence, Italy
Room without a view
A strange hotel that is accessed through another in the same group. A rambling walk to an ancient lift to find you've been allocated a room not much bigger than a cupboard, with a tiny shower room and no storage space bar a small wardrobe. Any movement required co-operation and a dance routine! On the plus side the bed was very comfortable. The breakfast staff were lovely and breakfast was plentiful. It's location is also good. Overall, the Rosso 23 offers no facilities and is soul-less. I'm sure for the money paid you could find a better experience of Florence hotels.
J A, gb3 night romance trip

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Hotel Rosso 23, Florence, Italy

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