This Onsen ryokan located some distant away from the main shopping belt, Kinrinko lake & JR Station.
It lose out to its competition in term of location.
But it make it back with services, scenary, food and its onsen/hot springs. I been to Japan & Yufuin many times, this is the ryokan probably has the most private Onsen. It has 2 indoor private Onsen, 1 huge public indoor public Onsen & 7 other open air private Onsen. But during the winter when outside temperature could go down to low single digit degree Celsius, it could be a struggle to walk from the main building to the private open air onsen, which is about 100-150m away. The food is of good quality and generous as it include the local famous Bungo Beef & Salt Bake Sea Bream. Further the front desk gave me 1000yen discount voucher if I stay with them within next 24 months. Strongly recommend this ryokan.