Clean, close to central city area, friendly staff who helped with taxi arrangements, storing luggage and eager to help.
Rooms (we stayed at 2 different rooms, due to repeat visits) were clean and quiet.
Improvement:
1) Have dispenser for soap, shampoo rather than single-use products
2) Have a water-filler tank in the lobby for refill of water (very hot in Santa Marta), free or at a small charge.