When we visit Madeira we normally stay in one of the large hotels on Estrada Monumental. We decided on the Turim Santa Maria this time as it was right in the town centre, to give us a change.
The hotel is clean and the staff friendly, when they are around. There is not always someone on the reception desk and when we checked in they did not provide some basic information. This info, such as breakfast time and location, how to deal with the pool towels etc, is available through the TV in the room but you have to go searching for it.
Our room was quiet and comfortable with a large balcony, which overlooked the car park. Due to the position of the hotel you are not going to get a sea view or anything like that. However, the view from the rooftop pool/bar - which was never busy when we visited - is good.
The only issue we had with the room was that one plug socket by the bed didn't work. No biggie. The other odd thing was the bed mattress had an odd plastic-like creak about it when you moved in the night!
Breakfast options are the usual buffet selection - good but not as comprehensive as some (eg. no omelette man and a limited range of cereals).
In all, the hotel feels designed more for the business traveller than holiday maker.
The location is great for shopping - well, for as good as shopping is in Madeira - and is in walking distance of many attractions and restaurants. Unfortunately, the best restaurants (for us) are much further along with island.