This is a great boutique hotel styled like a Spanish villa. That part is great (similar to such places in Sevilla, for example).
However, the staff wasn't very welcoming at checkin or checkout. There was a surprise fee at checkin apparently that Hotels.com is not aware of (and they blamed the 3rd party for it). We were asked to fill up a registration form before arrival with tons of information and yet the front desk staff wasn't aware we'd already taken care of it. The bathtub was dirty, commode rickety, window cracked and patio dusty. There was no coffee or water in the room, with just a few old utensils in the "kitchen", which we didn't use. The redeeming features of the room was the ample space, comfortable beds and villa-like spanish vibes.
Location is great, the concept is great, but for the price/value equation it does not make the cut against similar boutique hotels in Southern California beach towns. If only they put in a little effort at maintenance and train their staff to be more cordial, they would have a winning formula!