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Hotel Serena

2.0 star property
Pet-friendly hotel with bar/lounge, connected to the convention centre, near Historic Centre of Florence

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your current months are January, 2025 and February, 2025.
January 2025
February 2025

Photo gallery for Hotel Serena

Interior detail
Lobby
In-room safe, desk, soundproofing, free WiFi
Dining
In-room safe, desk, soundproofing, free WiFi

Reviews

7.2 out of 10

Good

Popular amenities

  • Bar
  • Free breakfast
  • Pet-friendly
  • Non-smoking
  • Air conditioning
  • Free WiFi

Main amenities (7)

  • Daily housekeeping
  • Bar/lounge
  • Terrace
  • Garden
  • Front desk safe
  • Luggage storage
  • Limited hour front desk

Feel at home (6)

  • Children stay free
  • Private bathroom
  • Garden
  • Terrace
  • Daily housekeeping
  • In-room climate control (air conditioning)

Room options

Available filters for rooms
Showing 5 of 5 rooms

View all photos for Classic Single Room

Classic Single Room

Classic Single Room

Highlights

Soundproofed
Air conditioning
Bidet
Private bathroom
Hairdryer
Digital channels
Desk
Daily housekeeping
  • 23 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Classic Twin Room, 2 Single Beds

Classic Twin Room, 2 Single Beds

Classic Twin Room, 2 Single Beds

Highlights

Soundproofed
Air conditioning
Bidet
Private bathroom
Hairdryer
Digital channels
Desk
Daily housekeeping
  • 23 sq m
  • Sleeps 2
  • 2 Single Beds

View all photos for Classic Double Room, 1 Double Bed

Classic Double Room, 1 Double Bed

Classic Double Room, 1 Double Bed

Highlights

Soundproofed
Air conditioning
Bidet
Private bathroom
Hairdryer
Digital channels
Desk
Daily housekeeping
  • 23 sq m
  • Sleeps 3
  • 1 Double Bed

View all photos for Classic Quadruple Room, Private Bathroom

In-room safe, desk, soundproofing, free WiFi

Classic Quadruple Room, Private Bathroom

Highlights

Soundproofed
Air conditioning
Private bathroom
Hairdryer
Bidet
Digital channels
Desk
Daily housekeeping
  • 23 sq m
  • Sleeps 5
  • 1 Double Bed and 2 Single Beds

View all photos for Classic Triple Room

Classic Triple Room

Classic Triple Room

Highlights

Soundproofed
Air conditioning
Bidet
Private bathroom
Hairdryer
Digital channels
Desk
Daily housekeeping
  • 23 sq m
  • Sleeps 4
  • 1 Double Bed and 1 Single Bed OR 3 Single Beds

Similar properties

Exterior

Loggia Fiorentina

Parking available
Free WiFi
Air conditioning
Laundry facilities
8.0 out of 10, Very good, (551)
The price is NZ$100
includes taxes & fees
7 Jan - 8 January 2025
Loggia Fiorentina
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About the area

Map
Via Fiume 20, Florence, FI, 50123

What's nearby

  • Historic Centre of Florence - 1 min walk - 0.0 km
  • Piazza di Santa Maria Novella - 6 min walk - 0.6 km
  • Cathedral of Santa Maria del Fiore - 11 min walk - 1.0 km
  • Piazza del Duomo - 12 min walk - 1.1 km
  • Ponte Vecchio - 16 min walk - 1.4 km

Getting around

  • Peretola Airport (FLR) - 23 min drive
  • Florence Santa Maria Novella Station - 4 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 4 min walk
  • Porta al Prato Station - 15 min walk
  • Valfonda - Stazione Santa Maria Novella Tram Stop - 3 min walk
  • Unità Tram Stop - 4 min walk
  • Fortezza Tram Stop - 5 min walk

Restaurants

  • ‪McDonald's - ‬2 min walk
  • ‪Burger King - ‬1 min walk
  • ‪Caffè degl'Innocenti - ‬3 min walk
  • ‪Capitale della Cina - ‬2 min walk
  • ‪Crown of India - ‬3 min walk

About this property

Hotel Serena

Hotel Serena puts you in a great location, within a 15-minute walk of Historic Centre of Florence and Piazza di Santa Maria Novella. You can unwind with a drink at the bar/lounge, and free continental breakfast is available daily between 8:00 AM and 9:30 AM. A terrace and a garden are other highlights. The property is only a short walk to public transportation: Valfonda - Stazione Santa Maria Novella Tram Stop is 3 minutes and Unità Tram Stop is 4 minutes.

Languages

English, French, Italian, Spanish

At a glance

Hotel size

  • 8 rooms
  • Arranged over 1 level

Arriving/Leaving

  • Check-in start time: 1 PM; check-in end time: 7 PM
  • Late check-in subject to availability
  • Minimum check-in age – 18
  • Check-out time is 10 AM

Restrictions related to your trip

  • Check COVID-19 restrictions

Special check-in instructions

  • The front desk is open daily from 7:00 AM - midnight
  • Front desk staffed during limited hours

Required at check-in

  • Credit card, debit card or cash deposit required for incidental charges
  • Government-issued photo ID may be required
  • Minimum check-in age is 18

Children

  • One child (2 years old and younger) stays free when occupying the parent or guardian's room using existing bedding
  • No cots (infant beds)

Pets

  • Pets stay for free
  • Service animals welcome

Internet

  • Free WiFi in public areas
  • Free WiFi in rooms

Other information

  • Smoke-free property

Property amenities

Food and drink

  • Free continental breakfast each morning 8:00 AM–9:30 AM
  • Bar/lounge

Travelling with children

  • Children stay for free (see details)

Services

  • Front desk (limited hours)
  • Luggage storage

Facilities

  • Built in 1930
  • Safe-deposit box at front desk
  • Garden
  • Terrace

Room amenities

Be entertained

  • Digital TV channels

Home comfort

  • Air conditioning (climate-controlled)

Sleep well

  • Soundproofed rooms

Freshen up

  • Private bathroom
  • Shower only
  • Bidet
  • Free toiletries
  • Hairdryer
  • Towels

Stay connected

  • Desk
  • Free WiFi
  • Phone

More

  • Daily housekeeping
  • In-room safe

Fees & policies

Mandatory fees

You'll be asked to pay the following charges by the property at check-in or checkout. Fees may include applicable taxes:
  • A tax is imposed by the city: EUR 4.50 per person, per night, up to 7 nights

Children & extra beds

  • All guests, including children, must be present at check-in and show their government-issued photo ID card or passport

Policies

Noise-free guestrooms cannot be guaranteed.
This property accepts credit cards.
Cash transactions at this property cannot exceed EUR 5000 owing to national regulations. For further details, please contact the property using information on the booking confirmation.

Also known as

Hotel Serena Florence
Serena Florence
Hotel Serena Hotel
Hotel Serena Florence
Hotel Serena Hotel Florence

Frequently asked questions

Does Hotel Serena offer free cancellation for a full refund?
Yes, Hotel Serena does have fully refundable room rates available to book on our site. If you’ve booked a fully refundable room rate, this can be cancelled up to a few days before check-in, depending on the property's cancellation policy. Just make sure that you check this property's cancellation policy for the exact terms and conditions.
Are pets allowed at Hotel Serena?
Yes, pets stay free.
What are the check-in and check-out times at Hotel Serena?
Check-in start time: 1 PM; check-in end time: 7 PM. Check-out time is 10 AM.
What is there to do at Hotel Serena and nearby?
Hotel Serena has a garden.
What's the area around Hotel Serena like?
Hotel Serena is in Santa Maria Novella, a short 3-minute walk from Valfonda - Stazione Santa Maria Novella Tram Stop and 6 minutes' walk from Piazza di Santa Maria Novella.

Hotel Serena Reviews

Reviews

7.2

Good

7.8/10

Cleanliness

6.8/10

Staff & service

6.8/10

Property conditions & facilities

Reviews

8/10 Very good

2-night trip
Verified Expedia guest review

2/10 Poor

This was the worst hotel stay of my life. The owner and his wife screamed at each other all night and day. The owner entered our room while we were sleeping. The owner yelled at me when I went to check out and requested a printed copy of my receipt. I paid the bill, and then he grabbed the paperwork, yelled at me, and stormed out. When he came back, I used Google translate on my phone to help make sure I hadn't said something wrong given the language barrier. Again, using Google translate on my phone, I apologized for any confusion and asked for a printed copy of the bill. He yelled at me and grabbed me by my wrists and shook me. My sister and I had already paid, so we grabbed our luggage and left immediately. I would NEVER recommend this hotel to anyone given the experience. I have never been yelled at before like this-- much less assaulted.
Anon, 5-night trip
Verified Expedia guest review

6/10 Good

Noisy hotel
My hotel room was nice, but noisy during the night and very early morning. People talking loud and doors slamming. The hotel is located on the second floor, but there is no elevator from the street to the first floor this is a struggle when traveling with heavy luggage. The hotel is conveniently located two blocks away from the train station.
Edwin, 2-night romance trip
Verified Hotels.com guest review

10/10 Exceptional

Perfect for a family stop in Floro
Great hosts, clean, incredibly convenient to the train station to drop our bags and venture out to see Firenze. Beds comfy, large room.
Jean F, 1-night family trip
Verified Hotels.com guest review

6/10 Good

Basic hotel in good location
Initial problem with the hotel unable to trace my online booking, but fortunately a room was available. One of several hotels in the same building. Clean, functional and (by Florentine standards) reasonably cheap, but very basic - a bit of a throwback to the 1980s (but not in a retro way). My room was at the front and so subject to a lot of street noise – especially the cleaning at about 1am. Very convenient location, close to the railway station and the sights. Proprietor was friendly enough, but did not speak English and seemed reluctant to speak Italian slowly enough for me to understand.
PD, 1-night trip
Verified Expedia guest review

8/10 Very good

great location for train station and local buses
room was basic but clean and hot chocolate at breakfast was wonderful!
dawn, 3-night trip
Verified Expedia guest review

8/10 Very good

Homely feel, great location .?
We enjoyed our stay at Hotel Serena, it was a homely feel, being so far away from home. Handy location to trains,&short walk to town centre, nice balcony off room.
Wayne, 1-night family trip
Verified Hotels.com guest review

6/10 Good

Well situated for sights and station
Fairly basic but comfortable accommodation. Owners helpful but speak little English. Street was a bit noisy overnight...people rather than traffic.
Verified Expedia guest review

4/10 Fair

Home run hotel with very basic essentials. There's communication problem because the owners could only speak Italian. Our room was cold as the heating didn't function well. Blanket was old. There's also a dog in d hotel. Not a pleasant stay for our 4 nights there and it was expensive. We booked this hotel at the last minute because Hotel Consigli which we had booked months ahead informed us at last minute to cancelled our booking with them as they r renovating their rooms. I'm very unhappy with this as we had a very hard time finding another decent hotel at reasonable rate. The owner gave us a firenze magnet as a gesture of thanks.
Verified Hotels.com guest review

6/10 Good

Verified Hotels.com guest review

10/10 Exceptional

A clean, comfortable room close to the train station and within walking distance of many sights.
Verified Hotels.com guest review

8/10 Very good

Nice clean hotel, helpfull staff.
The hotel is very close to Santa Maria Nouvella station - just about 7-9 minutes walk. Our room wasspacious and clean. The breakfast start was at 7:30 am but since we had to leave even earlier, they served us early.... very impressed indeed. And they kept our luggage for us.
Verified Hotels.com guest review

2/10 Poor

Good location, bad service
The hotel is conviniently located close to the train terminal. The hotel was clean but it is about it. The owners didn t speak anything but Italian. The breakfast was poor. We could hardly get any shampoo or soap for our room. The hotel was outdated and offered a very basis level of confort. It would rather be described as an hostel that an hotel per say. Even the only employee that could speak English didnt make any effort to satisfy us on any level.
Verified Hotels.com guest review

10/10 Exceptional

Stayed for 4 nights. Reasonable price, very close and convenient to train station and conference center in a good neighborhood (better than hotel in the other side of train station). Walking distance from all places of interests, since Florence is not a large city. Check in & out was in English and with good introduction to Florence. Room was comfortable and tidy. Warm and rich breakfast with Cappuccino every morning prepared by the old gentleman. The keys need to be stored in hotel without taking out, yet I felt safe since they were very alert every time I go in & out. Will stay again if revisit Florence.
Verified Hotels.com guest review

10/10 Exceptional

Great location and comfortable stay for the price.
We had a great stay at the hotel. The room was fine with a view of the street. Only steps away from the train station. The complimentary breakfast was outstanding. The staff was very friendly and helpful.
Verified Hotels.com guest review

8/10 Very good

Very comfortable. Good breakfast. Quiet neighbourhood. Very convenient location. Staff could not converse in English. Wi-fi connectivity was poor.
Verified Hotels.com guest review

4/10 Fair

Hotel was very close to the train station which was very nice, but the walls were extremely thin and heard lots of noise in our room, had trouble sleeping because of it. When we checked in, the gal at the front desk spoke English - we didn't see her the rest of the time and no one else that worked at the hotel spoke any English. This was mildly frustrating.
Verified Hotels.com guest review

4/10 Fair

Close to station
Grumpy old man at the reception, noisy at reception ! Noisy if you are facing the Main Street ! Beware of mosquitoes! Breakfast was not worth describing ! For the price you can get something better !
Verified Expedia guest review

8/10 Very good

Reasonable 3*
Very reasonable three star hotel. Very comfortable bed. Good coffee. Good location for conferences and station and not too far to sights. They just need to check nighttime telephone and door bell noise (best avoid any rooms beside reception).
Verified Hotels.com guest review

8/10 Very good

Excellent Value
Hotel less than a 5 minute walk from Santa Maria Novella Train Station. Very convenient to the sights we wanted to see and the museums. Bed was brand new mattress and a bit stiff but overall good value for money. Breakfast very nice and just enough, coffee good.
Verified Hotels.com guest review

8/10 Very good

convenient to train station
Great breakfast, great service, spacious room, reasonably close to tourist sites.Close to quite a few restaurants. Location could be noisy at night. A bit hard to locate as it was on the second floor and not prominently identified. The staff spoke minimal English but did a great job of being of service anyway. It was a good value for the cost.
Verified Hotels.com guest review

8/10 Very good

Comfortable room in excellent location
We had no trouble finding the hotel - just a 5 minute walk from train station. The location is great - everything to see and do within a 30 minute walk radius. Restaurants, stores and market around the corner. Owner spoke only a few words of English but through sign language and my dictionary I got him to book us a tour. Continental breakfast was limited but fresh and tasty. He made the best capuccino in our travels! Owner was really nice (outwardly looked like a typical "grumpy old man"!) and helpful. We would recommend the Hotel to everyone.
Verified Expedia guest review

10/10 Exceptional

Fantastic hotel!
we stayed 3 nights in this lovely hotel. Excellent location, close to all sights and near the train station. Our room was big and very clean. The staff were very friendly and helpful. Excellent wifi signal and good breakfast. A recommended hotel!
Verified Hotels.com guest review

8/10 Very good

Walking distance from Florence SMN
Small family owned hotel. The owners are an older couple that do not speak English but recently hired someone to solve that problem. They opened the breakfast area 15 minutes earlier for us on the day that we left as a courtesy. The only issue we had was that the wi-fi did not work in the room and we had to sit in the hallway to use the internet.
Verified Hotels.com guest review

10/10 Exceptional

Good location. Worth the money.
Less then 5 mins walking time from the Train station. The elevator is very small and in a very old fashion, good for two persons, but the hotel is on the first floor so it is not a problem to me. It is operated by a family and it gives me a feeling of B&B instead of a regular hotel. Staffs a very friendly and they love to speak Italian to you if you want to practice your Italian. They understood English so when I used up my few Italian words, I just speak English. Room is clean. It comes with a simple breakfast (bread, cereal, fruit, yogurt, juice and coffee). The water pressure is at the lower end in the shower but acceptable.
Verified Expedia guest review